Street-facing retail frontage

Retail presence

Test, sell, activate —
without a retail lease.

Two Melbourne retail locations for members. Use them for pop-ups, product launches, wholesale showcases, or rolling brand presence, without a long-term commitment.

2
Locations
CBD
369 Lonsdale St
Box Hill
878 Whitehorse Rd
1 week+
Booking window

Two locations

CBD foot traffic. Suburban anchor.

Two distinct retail environments — each giving your brand a different slice of the Melbourne market.

Storefront photography coming soon

369 Lonsdale Street

Melbourne CBD

369 Lonsdale Street

In the heart of the CBD retail grid. High daily foot traffic, walking distance to Bourke St Mall, Myer, and Emporium. Suited to consumer brand activations, product launches, and direct-to-customer sales.

Location
Melbourne CBD, walking distance from Bourke St Mall
Foot traffic
High daily pedestrian volume in an established retail precinct
Terms
Short-term bookings available, no long lease
Book Lonsdale

Storefront photography coming soon

878 Whitehorse Road

Box Hill

878 Whitehorse Road

A suburban retail anchor on Whitehorse Road serving Box Hill and Melbourne's eastern suburbs. Strong Asian-Australian consumer base — well suited to cross-border brands building local presence.

Location
Box Hill, on Whitehorse Road near Box Hill Central
Market fit
Cross-border e-commerce and Asian-Australian catchment
Terms
Short-term bookings available, no long lease
Enquire about Box Hill

Why it matters

Physical retail, without the commitment.

Test before you lease

Validate whether a product or category has legs in a physical environment before committing to a permanent footprint.

Build brand presence

Give customers, press, wholesale buyers, and investors somewhere to experience the brand — not just a warehouse tour.

Cross-border launch

For overseas brands landing in Australia, physical presence builds trust with local consumers and wholesale partners who want to see the product before they commit.

Getting started

How it works.

Step 01

Tell us your goal

Pop-up, product launch, wholesale showcase, or rolling presence — tell us what you're trying to achieve and which location fits.

Step 02

Pick your window

Short-term bookings from one week to multi-month activations. We confirm availability at your chosen location.

Step 03

Move in and launch

We help with setup logistics, signage, and connecting back to Huntingdale for restock and inventory.

Good fit

Who retail presence is built for.

01

Cross-border e-commerce

Overseas brands landing in Australia who need physical presence to build trust and close wholesale deals — without signing a five-year lease sight unseen.

02

Launches and pop-ups

Brands launching a product, collection, or category that benefits from a physical activation — press, influencers, and early customers all welcome.

03

Wholesale and trade

Brands showing to retail buyers, distributors, or trade partners who want the product in a real retail environment rather than a boardroom.

Get started

Ready to launch?

Tell us what you want to activate and we'll tell you which location fits.